Since the users’ attention span is no more than the first 5-10 seconds, you should do your best to be direct and let them know exactly what they’ll get if they tune in live.Ĭonsider using your teaser video as a social ad. She then grabs screen shots from this mini video session and uses them to create engaging thumbnails for her videos. Pro tip! Stephanie Liu from Showrunner: Secrets from the Set always spends 5-10 minutes in Ecamm Live smiling, pointing at the top and bottom of the screen, acting shocked, and more. And don’t forget to create an enticing video thumbnail for your preview. You’ll want to make sure you have the same background and graphics in your teaser video as you’ll have when you’re live (for consistency’s sake). Simply select “record only” from the destination menu and then create a short video letting viewers and potential viewers know what they can expect if they tune in live. And bonus! You can create teaser videos right in Ecamm Live as you’re preparing for your live stream. Trailers and teasers grab the audience’s attention and make users want to RSVP to show up for your live video. Tip #3 – Create Teaser VideosĪnother great way to grow your audience is to create teaser videos that you can promote ahead of time. Do not forget about relevant keywords, links back to your website or additional resources, social links, and any other content that would be helpful not only for viewers, but for anyone searching for your video. Use the same principles when crafting your description. The headline should be short, intriguing, relevant to the content, reflect the topic, and match the audience’s request. Therefore, make a title that will attract attention. YouTube is the second largest search engine online, so why not improve rankings and catch some more users from organic search?ĭo not forget that search engines cannot analyze videos, but they can do it with text. If you’re live streaming to YouTube, TubeBuddy is an excellent tool for ensuring success.Ī keywords-rich description will also be useful for SEO or search engine optimization. You can use online tools to find the best keywords for your title and description. You should always have short, punchy titles that quickly identify what your video is going to be about, long descriptions that include everything a viewer needs to know (including links out to any additional resources you may be sharing), and the thumbnail should be eye-catching and follow the rule of thirds. So you want to make sure that your live videos pop. These days, everyone is incredibly busy and there is lots of fantastic content out there. Tip #2 – Pay Attention to Titles, Descriptions, and Video Thumbnails Bonus: the more comments and engagement on the scheduled broadcast also helps your video become more discoverable. This way you’ll know the kinds of things that your viewers will want to see in your live video. Bonus! You can use additional posts on those platforms to ask viewers questions before you go live. If you increase the interest of your audience before you start broadcasting, then the likelihood that you will receive a large number of viewers increases as well. It allows your potential viewers to set a reminder. Scheduling your live videos creates a post on the social platform that you’re broadcasting to. You can do this quickly and easily right in Ecamm Live. There are a lot of great ways (and fantastic tools) to build out promotion workflows, but the best place to start is by scheduling your live broadcasts. If you want to have as many viewers as possible, you need to promote your live videos. This shouldn’t come as a big surprise, but it’s worth saying anyway. We’ve got some great tips for you to get started with gaining more viewers for your live videos. It makes sense for you to be consistent and spend the time to become an expert in live streaming now.Īnd don’t worry. In fact, the live broadcasting industry is expected to be valued at $ 184.27 billion by 2027. Did you know that live videos retain the attention of users 10-20 times longer than those that are pre-recorded?īut, if you’re new to live streaming, you may be asking yourself: how do I get viewers? When you’re just getting just started, it can take time to grow your viewership, but hang in there. ![]() They have become one of the top ways to consume video. Live videos are engaging, authentic, and effective at not only growing your business, but also in building a community.Īs such, it should come as no surprise that live videos have risen in popularity over the past few years.
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